Brand I dentity Development

Small and medium-sized enterprises (SMEs) form the backbone of Ghana’s economy. They create jobs, drive innovation, and contribute significantly to local communities. Yet, many Ghanaian SMEs face a persistent challenge that quietly stunts their growth: weak branding. Without a clear and consistent brand identity, these businesses struggle to stand out, attract loyal customers, and expand their reach. This post explores why branding remains a hurdle for many SMEs in Ghana and